It is important to understand that for commercial transport aircraft manufacturers, the customers are the airlines. For business aircraft, military aircraft, and recreational aircraft, the market behaves quite differently. The airline provides air transport services for travelling passengers and/or freight. Airlines vary from those with a single aircraft carrying mail or cargo, through to full-service international airlines operating hundreds of aircraft. The airline services are categorized as being intercontinental, intra-continental, domestic, regional, or international, and all are operated as scheduled services or charters.
Air travel is still a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries. Governments in developing countries quickly realized the benefits of tourism to their national economies and encouraged the development of resorts and infrastructure to entice tourists from the prosperous countries in Western Europe and North America. As the economies of developing countries grow, their own citizens are already becoming the new international tourists of the future.
Business travel has also grown, as companies become increasingly international in terms of their investments. Their supply and production chains are their customers. The rapid growth of world trade in goods and services and international direct investment has also contributed to growth in business travel. For Aviation to meet the requirements of their increasingly discerning customers, Premier Gold Aviation is investing heavily in the quality of service that they offer, both on the ground and in the air. Ticket-less travel, new interactive entertainment systems, and more comfortable seating are just some of the product enhancements being introduced to attract and retain customers.
A number of factors are forcing aviation to become more efficient. In order to appeal to prospective shareholders, aviation has become more efficient and competitive. Aviation airline industry has proceeded along the path towards globalization and consolidation - characteristics associated with the normal development of many other industries. It has done this through the establishment of alliances and partnerships between airlines, linking their networks to expand access to their customers. Hundreds of airlines have entered into alliances, ranging from marketing agreements and code-shares to franchises and equity transfers. The outlook for the air travel industry is one of strong growth. Even though the future will hold many challenges, successful airlines will be those that continue to tackle their costs and improve their products, thereby securing a strong presence in the key world of aviation markets.
